Published on Jan 02, 2025
2 min read

How TikTok Turned a Random Candle Into a Must-Have Decor Item

TikTok has a knack for turning everyday items into viral sensations, and candles are no exception. From unique shapes to unexpected designs, TikTok’s influence has elevated a once-simple item into a staple of modern home decor. Here’s how a random candle became a must-have item in every aesthetic-loving home.

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1. The Aesthetic Appeal

TikTok is all about visuals, and candles with eye-catching designs fit right in. Forget basic pillar or jar candles—today’s trendy candles are sculptural pieces of art. Whether it’s bubble cubes, twisty spirals, or body-shaped candles, these designs add instant aesthetic appeal to any space.

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2. The Rise of DIY Candle-Making

Many TikTok creators have jumped on the DIY bandwagon, showing followers how to create their own trendy candles at home. From melting wax into silicone molds to adding pastel colors or dried flowers, these videos have inspired countless people to try their hand at candle-making.

3. The Scent Factor

While looks are important, TikTokers also rave about candles with unique or luxurious scents. Brands like Diptyque and Le Labo have gone viral for their high-end fragrances, while affordable alternatives with similar vibes, like Target's Threshold collection, have also gained traction.