TikTok’s Favorite Pajamas That Everyone Swears By

TikTok has a way of making you believe you need things you never even thought about—case in point: pajamas. Not just any pajamas, though. We're talking buttery-soft, matchy-matchy, lounging-all-day-in-these pajamas that blur the line between sleepwear and softcore luxury. If you’ve ever stumbled onto #PajamaTok and found yourself wondering if you, too, deserve to romanticize your 9 p.m. wind-down routine, this list is for you. Here are the viral PJs everyone’s obsessing over—and yes, they’re as dreamy as they look.

1. Ekouaer Button-Down Set

The TikTok girlie starter set
This silky-feeling set looks straight out of a Pinterest board—and it’s under $40. With contrast piping and a relaxed-but-still-put-together fit, it’s become a viral favorite for good reason. The fabric is breathable, the colors are endless, and it somehow makes brushing your teeth feel elegant.

2. SKIMS Sleep Collection

The it-girl uniform of bedtime
Leave it to Kim K to make sleepwear feel aspirational. The SKIMS sleep sets and boxers have flooded TikTok, thanks to their cloud-soft fabric and flattering fits. The price point’s a little higher, but fans swear they’re worth it for the “I’ve never felt softer fabric in my life” factor. Bonus: they're size-inclusive and come in chic, muted tones.

3. Stars Above by Target

The budget sleeper hit (literally)
This under-the-radar line from Target has gained cult status on #TargetTok. Think cozy waffle knits, modal blends, and classic pajama silhouettes—all at an extremely comfy price point. The fabric is surprisingly luxe, and they hold up well wash after wash.

4. Aerie Real Soft Sleep Sets

The cozy-meets-cute essential
Aerie’s sleepwear is a fan fave for a reason—it's cute, cozy, and looks like something you’d wear to a sleepover in a coming-of-age movie. The Real Soft line lives up to its name, and the shorts-and-tee combos are great for year-round lounging. Bonus: lots of seasonal colors and playful prints.

5. Parachute Cloud Cotton Pajamas

The quiet luxury choice
If you’ve graduated from fast fashion and want pajamas that whisper “grown woman,” Parachute’s got you. Their lightweight gauze cotton sets are effortlessly chic and supremely breathable. Are they more expensive? Yes. Do they make you feel like you live in a Nancy Meyers movie? Also yes.

Summary

TikTok has officially made pajamas a personality trait—and honestly, we’re here for it. Whether you’re after cozy and cute or elevated and elegant, there’s a viral sleep set with your name on it. Because if you’re going to doomscroll before bed, you might as well look and feel fabulous doing it.