Why Everyone’s Talking About Georgia (The Country, Not the State)

Tucked between Europe and Asia, Georgia (yes, that Georgia) has quietly become one of the coolest destinations on every savvy traveler’s radar. It’s a place where ancient wine meets cutting-edge art, rugged mountains cradle fairy-tale villages, and hospitality isn’t a trend—it’s a way of life. So why is everyone suddenly obsessed? Let’s break down what makes Georgia so irresistible right now.

1. The Food Is Next-Level (And No, It’s Not Just Khachapuri)
Georgian cuisine is rich, soulful, and made for sharing. Yes, the cheese-filled bread (khachapuri) is iconic, but there’s so much more: juicy khinkali dumplings, walnut-spiced vegetable dishes, fresh herbs in everything. It’s hearty, flavorful, and totally unique. Pro tip: go hungry, and never say no to a supra (Georgian feast).

2. Tbilisi’s Creative Scene Is on Fire
Georgia’s capital, Tbilisi, is one of Europe’s most underrated cities. Think Parisian balconies mixed with brutalist architecture and hipster cafés tucked into centuries-old buildings. The art and fashion scenes are booming, the techno clubs rival Berlin’s, and everywhere you go, there’s a feeling that something exciting is happening.

3. Wine Was Literally Born Here
Georgia is the birthplace of wine—8,000 years of winemaking tradition, to be exact. The locals still use clay pots (qvevris) buried underground to ferment grapes, and the natural wine scene is thriving. Head to the Kakheti region for tastings, vineyard views, and warm chats with winemakers who treat you like family.

4. Landscapes That Look Straight Out of a Fantasy Film
From the snow-dusted peaks of the Caucasus Mountains to lush valleys and dramatic cliffside monasteries, Georgia’s landscapes are next-level. Hike through Kazbegi, road-trip the wild Tusheti region, or soak in the hot springs of Borjomi. It’s an outdoor lover’s paradise—with way fewer crowds.