4. Candles as a Lifestyle Statement

TikTok has positioned candles as more than just decor—they’re now a lifestyle statement. Videos often showcase candles as part of larger routines, like cozy evening setups, self-care rituals, or coffee table styling tips. These clips make candles synonymous with comfort, luxury, and personal expression.

5. Viral Candle Brands and Designs

• Lex Pott Twist Candles: These sculptural, curvy candles are a TikTok favorite for their playful yet elegant design.

• Bubble Cube Candles: Simple yet chic, these geometric candles are all over TikTok for their minimalist vibe.

• Body Candles: Inspired by classical statues, body-shaped candles celebrate form and beauty, making them both art and decor.

6. Small Businesses in the Spotlight

TikTok’s virality has given small candle businesses unprecedented exposure. Creators often feature indie brands with handmade or eco-friendly designs, turning them into overnight successes.

7. Candles as Gifts

With their combination of beauty and functionality, trendy candles have become a go-to gift idea. TikTok users share unboxing videos and gift guides, further boosting the popularity of these unique decor items.